Introduction to social media marketing

Social media marketing is the process of creating and sharing content that attracts attention on various social media websites like facebook, twitter, google+ etc. Social media is quickly becoming a platform that is easily accessible by all who have an internet connection therefore it leads to increased communication which fosters brand awareness.

The exposure and visibility offered by social media marketing has influenced most business owners that it's worth their time and effort. Social Media marketing if done in the right way has the power to increase your website traffic tremendously.

Statistics that show the increasing popularity of Social Media Marketing

• 89%

  Of social marketers agree that their social media efforts have generated more exposure.

• 64%

  Of marketers see social media marketing as an effective lead generation strategy.

• 71%

  Of B2B companies use social media platforms to gain insight about market place and gather information.

• 62%

  Of marketers using social media for 2+ years reported a rise in seaarch engine rankings.

Social Media Marketing – Benefits that are hard to ignore!

• Improved business exposure
• Increased User Interaction
• Generating high quality leads and more traffic
• Better search engine visibility
• Relatively reduced marketing cost
• Real time performance analysis and feedback
• Great networking opportunity
• Strong and engaging social presence

From nurturing new business relationships to acquiring customer insights, the benefits of social media marketing are numerous.